Michelle Bondesio

Connecting people and businesses with their potential

Category: Content Marketing

Do you have a people-centred approach to business?

Here’s why putting people at the centre of your business is more than a romantic ideal.

There’s an adventure tour company based in South Africa. Their focus is responsible, sustainable tourism.  

They have a small, hard-working and enthusiastic team who make ordinary experiences extraordinary. To the point that they’ve won a Trip Advisor ‘Certificate of Excellence‘ four years in a row. 

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How digital marketing strategy helps business survival

4 areas where digital marketing strategy helps you make the most of what you have.

Have you ever watched any of those TV survival shows? 

Whether it’s about cooking a hearty meal with the fruits and animals of the forest. Finding your way through an impenetrable jungle with nothing but a compass. Or winning $1million for starving and back stabbing … the basic intention is the same.

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How to win with content marketing

How the right approach to content marketing helps your sustainable business journey.

Ever heard about the race between the sensible tortoise and the slick-talking hare?

The hare is brash and flash. If he was promoting a business, he’d be jabbering on at you in sales speak, pushing to make a quick buck at your expense, whether you need his products or not.

If the tortoise was in the same shoes, he’d take a considered approach.

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