Here’s why putting people at the centre of your business is more than a romantic ideal.
There’s an adventure tour company based in South Africa. Their focus is responsible, sustainable tourism.
They have a small, hard-working and enthusiastic team who make ordinary experiences extraordinary. To the point that they’ve won a Trip Advisor ‘Certificate of Excellence‘ four years in a row.
Being smart about your business technology can help you save time, money and aggravation.
Can you imagine yourself in one of these tricky scenarios?
Sarah runs her organic baby food company with the help of a small production team. In between filling orders, testing out new products and squeezing in the lunchtime school run, she barely has time to deal with building her brand online.
When last did you do a technology audit? Do you know how to take a good, long, hard look at your systems?
You know that case of long-life milk that’s been sitting in the back of your pantry for yonks? Or that box of old curtains in the garage that you held onto, in case they’d come in handy. Or what about that holey pair of running shoes you wear when you work in the garden? Just how practical are they?
Are you using the appropriate technology to match your business needs?
Would you eat spaghetti with a knife? Would you cut the lawn with nail scissors? Would you dry your clothes with a hairdryer? Granted, there may come a time when you need to do one, or all, of these things. But ordinarily you’d want to use the right tools for the job, right?
4 areas where digital marketing strategy helps you make the most of what you have.
Have you ever watched any of those TV survival shows?
Whether it’s about cooking a hearty meal with the fruits and animals of the forest. Finding your way through an impenetrable jungle with nothing but a compass. Or winning $1million for starving and back stabbing … the basic intention is the same.
How the right approach to content marketing helps your sustainable business journey.
Ever heard about the race between the sensible tortoise and the slick-talking hare?
The hare is brash and flash. If he was promoting a business, he’d be jabbering on at you in sales speak, pushing to make a quick buck at your expense, whether you need his products or not.
If the tortoise was in the same shoes, he’d take a considered approach.
Have you given thought to how digital trends will affect your business and marketing?
I’ve been inspired by a talk given by Dave Nemeth, an international trend forecaster. He was sharing his thoughts on ’The Future of Business’ as part of an ‘Inspire B2B Trade Expo‘ presentation held at the Cape Craft and Design Institute.
The impact of digital trends on business is a topic close to my heart as I build my online business. Dave Nemeth touched on many valuable insights. But for me, the ones that stood out most, were the ideas revolving around people.