Connecting people and businesses with their potential
There’s an adventure tour company based in South Africa. Their focus is responsible, sustainable tourism.
They have a small, hard-working and enthusiastic team who make ordinary experiences extraordinary. To the point that they’ve won a Trip Advisor ‘Certificate of Excellence‘ four years in a row.
Sarah runs her organic baby food company with the help of a small production team. In between filling orders, testing out new products and squeezing in the lunchtime school run, she barely has time to deal with building her brand online.
You know that case of long-life milk that’s been sitting in the back of your pantry for yonks? Or that box of old curtains in the garage that you held onto, in case they’d come in handy. Or what about that holey pair of running shoes you wear when you work in the garden? Just how practical are they?
Are you feeling connected? Balanced? Or discombobulated? As business owners and entrepreneurs, it’s so easy to get so caught up in the doing, that we forget about being. If you don’t step out of the trenches every now and again, you put yourself in danger of losing your perspective, and your sense of humour.
Would you eat spaghetti with a knife? Would you cut the lawn with nail scissors? Would you dry your clothes with a hairdryer? Granted, there may come a time when you need to do one, or all, of these things. But ordinarily you’d want to use the right tools for the job, right?
Have you ever watched any of those TV survival shows?
Whether it’s about cooking a hearty meal with the fruits and animals of the forest. Finding your way through an impenetrable jungle with nothing but a compass. Or winning $1million for starving and back stabbing … the basic intention is the same.
Ever heard about the race between the sensible tortoise and the slick-talking hare?
The hare is brash and flash. If he was promoting a business, he’d be jabbering on at you in sales speak, pushing to make a quick buck at your expense, whether you need his products or not.
If the tortoise was in the same shoes, he’d take a considered approach.
I’ve been inspired by a talk given by Dave Nemeth, an international trend forecaster. He was sharing his thoughts on ’The Future of Business’ as part of an ‘Inspire B2B Trade Expo‘ presentation held at the Cape Craft and Design Institute.
The impact of digital trends on business is a topic close to my heart as I build my online business. Dave Nemeth touched on many valuable insights. But for me, the ones that stood out most, were the ideas revolving around people.
© 2023 Michelle Bondesio
Theme by Anders Norén — Up ↑
