Awol Tours is a small tourism company specialising in adventure tourism activities and educational field trips in South Africa.
I’ve had the opportunity to work with the vibrant owner of this responsible tourism company, Sally Petersen, on several different occasions.
My Involvement:
- Coordinated send out of email invitations and the creation of giveaways for a trade expo in 2009
- Updated their print brochure copy for the 2010 Soccer World Cup
- Provided editorial and proof reading feedback on email newsletters and blog articles
- Reviewed their online marketing strategy and made recommendations for optimising their social media and website usage in 2014
- Edited and updated their website copy (as a result of the online review)
One side of Awol’s Brochure
Awol Tours Feedback:
“Michelle gave an excellent user experience overview, and how our business interacts and uses various platforms of social media. She also gave practical tips on how to improve the website and social media visually.”
SALLY PETERSEN – Owner & MD of AWOL Tours
