Michelle Bondesio

Connecting people and businesses with their potential

Tag: content marketing

Do you have a people-centred approach to business?

Here’s why putting people at the centre of your business is more than a romantic ideal.

There’s an adventure tour company based in South Africa. Their focus is responsible, sustainable tourism.  

They have a small, hard-working and enthusiastic team who make ordinary experiences extraordinary. To the point that they’ve won a Trip Advisor ‘Certificate of Excellence‘ four years in a row. 

Continue reading

How to win with content marketing

How the right approach to content marketing helps your sustainable business journey.

Ever heard about the race between the sensible tortoise and the slick-talking hare?

The hare is brash and flash. If he was promoting a business, he’d be jabbering on at you in sales speak, pushing to make a quick buck at your expense, whether you need his products or not.

If the tortoise was in the same shoes, he’d take a considered approach.

Continue reading

© 2019 Michelle Bondesio

Theme by Anders NorénUp ↑