Here’s why putting people at the centre of your business is more than a romantic ideal.
There’s an adventure tour company based in South Africa. Their focus is responsible, sustainable tourism.
They have a small, hard-working and enthusiastic team who make ordinary experiences extraordinary. To the point that they’ve won a Trip Advisor ‘Certificate of Excellence‘ four years in a row.
How the right approach to content marketing helps your sustainable business journey.
Ever heard about the race between the sensible tortoise and the slick-talking hare?
The hare is brash and flash. If he was promoting a business, he’d be jabbering on at you in sales speak, pushing to make a quick buck at your expense, whether you need his products or not.
If the tortoise was in the same shoes, he’d take a considered approach.