Connecting people and businesses with their potential
There’s an adventure tour company based in South Africa. Their focus is responsible, sustainable tourism.
They have a small, hard-working and enthusiastic team who make ordinary experiences extraordinary. To the point that they’ve won a Trip Advisor ‘Certificate of Excellence‘ four years in a row.
Sarah runs her organic baby food company with the help of a small production team. In between filling orders, testing out new products and squeezing in the lunchtime school run, she barely has time to deal with building her brand online.
Would you eat spaghetti with a knife? Would you cut the lawn with nail scissors? Would you dry your clothes with a hairdryer? Granted, there may come a time when you need to do one, or all, of these things. But ordinarily you’d want to use the right tools for the job, right?
Ever heard about the race between the sensible tortoise and the slick-talking hare?
The hare is brash and flash. If he was promoting a business, he’d be jabbering on at you in sales speak, pushing to make a quick buck at your expense, whether you need his products or not.
If the tortoise was in the same shoes, he’d take a considered approach.
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