It’s easy to forget to tend to the small things while we’re out chasing the big dreams, right?
Likewise, it’s easy to shy away from doing the big thing, because it seems too big for “little old me” to do.
Both of these dilemmas are really flip sides of the same coin.
When last did you do a technology audit? Do you know how to take a good, long, hard look at your systems?
You know that case of long-life milk that’s been sitting in the back of your pantry for yonks? Or that box of old curtains in the garage that you held onto, in case they’d come in handy. Or what about that holey pair of running shoes you wear when you work in the garden? Just how practical are they?
How the right approach to content marketing helps your sustainable business journey.
Ever heard about the race between the sensible tortoise and the slick-talking hare?
The hare is brash and flash. If he was promoting a business, he’d be jabbering on at you in sales speak, pushing to make a quick buck at your expense, whether you need his products or not.
If the tortoise was in the same shoes, he’d take a considered approach.